InterChanges.com Partnership Program - Building A Visitor-Friendly Web Site

Build A Visitor-Friendly Web Site

Internet business success depends on building strong customer relationships. Relationship building begins as soon as customers and prospects visit your site. You must make their experience on your site a good one, and you must also build their trust and give them opportunities to stay engaged.

The key to online relationship building is to make your site visitor-friendly. There are several things you should include on your site to ensure it is visitor-friendly:

1. A concise version of your selling proposition. Convey on your home page what you do and how you do it. Keep it short. Include a link to more details for those who are interested.

2. Your privacy statement. People will make purchases only if they trust your company. Be sure to display your pledge about how you will protect the information you are collecting.

3. Testimonials of how your products and services make a difference. This builds confidence in your company, and increase the likelihood that your visitors will make a purchase.

4. Contact information. You want to be accessible to your prospects and customers, particularly those who aren't yet comfortable buying online.

Step 3: Drive Traffic To Your Site >>