For your e-newsletter to be effective you have to get the email addresses of your prospects and customers. The best way to build an email newsletter mailing list is to include customers who have purchased offline. Ask customers for email addresses at every point of contact. "Please give me your email addresses so we can stay in contact. Let us contact you when we have important news."
The best way to earn repeat purchases from your existing customers is to send an email newsletter with interesting information and solutions to common problems. Every time you send out an email newsletter, traffic to your site will spike.
Create an official and regular email newsletter. The following techniques are designed to maximize your effectiveness and success:
1. Headers and footers: An email newsletter should be clearly branded. The best way to brand an email newsletter effectively is to use a standard header and footer on each issue.
2. Content: The content of your email newsletter should be designed with your audience in mind. Write in an upbeat style to keep people engaged. Create a personal "voice" for the newsletter, so that it sounds like it was written by a person with a distinct personality.
Don't make your e-newsletter too long. It's better to have 4 or 5 items, each a few lines long, with links to additional information on your web site.
3. Frequency of distribution: Monthly is best, but frequency must be on a regular schedule. Pick a frequency and stick to it. Consistency builds brand recognition and customer loyalty.
4. Make it easy to unsubscribe: The footer of your email newsletter should contain easy unsubscribe instructions. Acknowledge by email that you've removed that person from receiving your email newsletter. Our email messaging system will do this for you.
Step 6: Monitor Your Web Effectiveness>>
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